What to do with adverts

With full control over the output and layout of scoreboards and video screens, it gives an opportunity for grounds to use the space as a way of promoting their partners, sponsors and events and to stream live video and replays of the action.

When requesting adverts or logos from sponsors, it is important that the requirements are laid out to their marketing departments.  As the dimensions of the scoreboard may be different to video, print and web ads, it is important that content is provided in that same aspect ratio to avoid images having to be resized and squashed.  Another key point to highlight is that images are likely to be displayed as part of a rotation of similar adverts or likely to be glanced at, so images should be large, simple and easy to digest.  An example of this would be to avoid adverts that require terms and conditions, contact details or website addresses as they may appear too small or too briefly to be useful and instead these adverts are much better used to promote general brands and products.